COMPANY PROFILE OF SARI RATU GROUP (PADANG AND INDONESIAN RESTAURANT) I. INTRODUCTION The key business principle of Sari Ratu Group is “TOGETHERNESS AND PARTICIPATION” in operating a traditional restaurant system with a modern outlook. Padang style restaurant originates from West Sumatra whereby high participation and accurate accounting procedures are implemented to gain maximum outcome in a fast and efficient environment both at the preparation (central kitchen) and the execution stage (at the respective outlets or units) of the business. Time is the essence for catering lunch and dinner crowd that expects clean hot tasty food at their table in two minutes as they sit down in the Sari Ratu Group of Restaurant. The Sari Ratu top management have issued a rallying motto “GO AHEAD IN CERTAINTY WELL GUIDED IN HARMONY” to enhance the future growth in the light of competition and growth via the franchising division. The future road towards expansion is to internationalize the concept of “Authentic Nasi Padang Style” operation and modernize towards different cities or countries requirement and environment. II. HISTORICAL BACKGROUND AND OPERATIONAL OUTLETS Based on this business instincts and confidence dresses H. Auwines, Sari Ratu Group owner established the first restaurant on March 20th 1982 at Ratu Plaza, an elite business center of its time in Jakarta. Being highly successful in this center, he sets out to establish other branches in various business center locations as follows: JAKARTA, INDONESIA Plaza Indonesia, B1. Pondok Indah Mall I, Lt 2 No 231-233 Pondok Indah Mall II, Food Court Lt 3 Wijaya Graha Puri, Blok C No 14 Plaza Senayan, Food Court Lt 3 Plaza Senayan, Basement PI Mal Ambasador, Food Court PB-1 BEJ Millenia (SCBD) Mal Taman Anggrek, Lot F 05-05A-06 Senayan City, LG L-10A Senayan City, Food Court L5-25A Barito, Jl. Barito II No 17 Blok M Square UG 002 Mangga Dua ITC, Lt Dasar B-59 Grand Indonesia, Unit I-E Lt 3 Cibubur Junction, Unit LF ??" 08 LG SURABAYA, EAST JAVA, INDONESIA Ciputra World, Lt 4 Jalan Diponegoro 80 Tunjungan Plaza, Lt 3 Lenmark, Lt 3 BALI, INDONESIA Sunset Road, Kuta, Bali Head Office Blok A, Phone (021) 7395357, Fax (021) 7393247 In order to penetrate into a broader market segment, the Sari Ratu Group also established branches outside of Jakarta, which is now expansion into Malaysia KUALA LUMPUR, MALAYSIA Desa Pandan 26 & 28G, Jalan 4/76C, 55100, Kuala Lumpur Bukit Bintang , GF No 24-2 Jalan Sultan Ismail, 50450 Kuala Lumpur Kelana Jaya AG 10 &11, Dataran Glomac Pusat Bandar Kelana Jaya Kota Damansara 47-1GF, Jl PJU 5/12 Dataran Sunway Subang Parade, Lot LG 31 7 29, Jl. SS 16/1 Subang Jaya 237- 239 Jalan Tuanku Abdul Rahman, Houzz Depot Building Intermark Plaza, Kuala Lumpur From the above outlets we can see that Sari Ratu Restaurant are catering towards middle and upper income group of customers who are sensitive towards high quality, good value pricing and tasty food served by us. In order to have strict control of the quality and taste of food served by all branches, we have to have a central kitchen cooking support system. All preparation and cooking are done in one place and everyday without fail, daily delivery will send freshly cooked food to all branches for disbursement to all customers. Other supporting activity to integrate the whole Sari Ratu Group includes own chicken butchery & fresh vegetables in Ciawi, chilies plantation in Bogor, rice and eggs produce from Cianjur and Padang. III. STRUCTURE AND ORGANISATION A. ORGANISATION STRUCTURE OF SARI RATU GROUP: Top management of this group is held by the Director (Owner). A General Manager is responsible for daily company operation, and he directly to the Director. Operation Structure of Sari Ratu Group: • General Manager • Area Manager • Unit Manager (Branch) In order to support the company operation, a management team is established consisting the following department: • Personnel Affairs (Recruitment, Training, Discipline, etc) • Finance • Accounting • Data Processing • Administration • Public Relations • Warehouse • Purchasing • Transportation • Maintenance Outlet / Branch Organization Structure: • Unit Manager • Unit Assistant Manager • Cashier • Food Counter • Waiter / Waitress • Cleaning Service • Pantry Cook • Beverage • Dish Washer IV. FUTURE OUTLOOK AND OPPORTUNITY In line with the company’s motto “GO AHEAD IN CERTAINTY WELL GUIDED IN HARMONY”, Sari Ratu is now ready for competition in the global arena with expansion in food related business, franchising and new restaurant business. Party and function catering in Padang cooked food operation as well as in food court service style are new avenues in which Sari Ratu has achieved a specific and typical custumer loyalty acknowledging its taste and quality standards. Not to forget, in overseas our food counter concept CHOOSE and WILL DELIVER. As such, we would use the strong points of fast service, high cleanness, good taste and good value for money to expand into a new era. As natural as it is to breathe, eating and dining for mankind is prerequisite of life, we are confident that the future of food business will be continuously growing and equipped with more than 30 years of experience, the Sari Ratu Group will see more establishment both locally and internationally. V. CLOSING In Jakarta, there is no Padang Restaurant that could proudly establish itself in major shopping plazas and malls like the Sari Ratu Group. With its middle and upper income customers who strongly penetrates the outlets daily, it is reflecting upon the primary principle of “TOGETHERNESS AND PARTICIPATION,” we in Sari Ratu will strive to excel in providing fast service, hot and tasty food and good value for money to all our loyal customers.
The Best Authentic Nasi Padang in Jakarta,Kualalumpur & Singapore.